20 years after opening their doors, Joanna’s Marketplace came to us for a brand overhaul. The goal? To emphasize their approach to excellent service, extensive culinary offerings and to create a visual brand that appealed to a new generation of customers while maintaining Joanna’s traditional vibe.
INKBERRIES PROJECT INCLUDED: Logo updates, design and programming of 2 websites, promotional web banners, various menu designs, web and print ad design and concept, invitation and announcement designs, exterior and in-store graphics, signage, delivery van graphics, and photoshoot art direction. Hand-drawn chalk art graphics were produced for the inside of the marketplace, taking advantage of their black walls. In addition, we designed a series of posters, digital and social media ads promoting their products.