Branding + Web + Collateral + Advertising

inkberries was tasked with rebranding the Coral Gables Business Improvement District to reflect the elegance and energetic voice of the BID and its businesses. The BID’s stationery was designed to show the dynamic, industrious team behind the BID’s efforts.
We created an Annual Meeting Report that balanced images with statistics, events, demographics and financial information in a way that captured and held the reader’s attention. Additionaly, we created a vibrant multi-page anniversary piece showing 25 years of progress while highlighting the many types of businesses within Downtown Coral Gables, as well as all kinds of communication and marketing pieces from newsletters to ad campaign concepts, taglines, photoshoot art direction, and the digital & print pieces that bring them all together.



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